Artificial intelligence isn’t just for creating beats, but also becoming a popular sight in the music marketing industry. AI can be used to create content, analyze listener behavior, and predict future trends. With smart use of AI tools, marketers and artists can target the right audience and optimize their promotional approach.
Promotional campaigns can be hard to get right. Any artist and promoter knows that they can also be pretty costly to get wrong. Machine learning relies on vast amounts of input, which creates output that’s able to perfectly match your intended audience, sound, or vibe.
Here’s how artificial intelligence is changing music marketing, and how to use tools like SOUNDRAW to create unique snippets or music for promotion.
AI for Music Marketing
Music marketing is easier, cheaper, and faster with AI music marketing tools. Marketing professionals are already being taught how to use AI tools for trend-spotting—and its use is rapidly increasing due to its advantages and speed.
Artificial intelligence can predict future hits based off statistics. The same technology can also be used to create music that matches particular prompts.
Indie artists and small businesses no longer have to overreach their budget to afford decent marketing. AI can be used to turn ideas into reality.
AI Can Predict Future Music Hits
Artificial intelligence can be used to predict future music hits, and according to this article, it’s able to do so with at least 97% accuracy.
Even the world’s greatest songwriters have penned down a few lemons. If you have a favorite artist, you probably also have a least favorite song by the same artist—and it happens because humans can’t aim for the 97% figure like an AI tool can.
Why leave promotion to chance and risk failing?
AI music marketing tools guarantee polished, perfect results.
Using AI for Music Marketing
AI tools are a powerful augmentation for any artist or promoter who wants to make sure their promotion gets it right. Promotion relies on art and sometimes music snippets, which have to match up with the style and vibe you’re hoping to create—getting it wrong never helps your brand!
For example, let’s say that you need to create a 30-second short to promote yourself—and it needs exactly the right music for the background.
You’d like it to sound kind of like Queen’s song We Are the Champions, but if it were instead sung by Ozzy Osbourne during his first solo album. Unless you had a million dollars lying around, getting that exact feel is going to be pretty tough—but using AI, you could do this in seconds and know it’s perfect.
If you’d like to try something else, the magic of AI also lies in the fact that you can simply change your prompt. Try again with new results in seconds.
Here’s a look at powerful AI tools that are already being used in today’s music marketing world.
Hit Song Science
AI can be used to calculate statistics, knowing exactly which tempo or style is going to create a hit. With prompts, you’re welcome to direct AI anywhere you’d like it to go. Hit Song Science is part of developing algorithms to spot hits—and its analytics is used to help predict whether a song will be a hit (or miss).
Fanify
Fanify is advertised as an AI-powered promotional tool, which takes charge of many manual promotional tasks (including research) automatically. Music promotion can be difficult to synchronize—and you can view Fanify as your automatic, AI music promotion assistance. Their approach uses a combination of virtual assistance and prompts to create an entire promotional plan.
SOUNDRAW
SOUNDRAW is an AI-powered music creation tool, which can be used to make everything from riffs to individual beats. Using user prompts (e.g. “make a 30-second epic chorus, like Lord of the Rings battle scene, but with goth music from an 80s band”) you can specify almost anything—and see it created immediately.
SOUNDRAW can be used to create sound matching an individual brand’s vibe. With a few clicks, you can also change your prompts to try something else until you’ve found the perfect track.
As a bonus, SOUNDRAW content is royalty-free—this means that artists and creators are guaranteed to have no copyright claims for anything that has been sourced from their database.
Why AI Makes Music Marketing Better
Marketing has always been about pushing boundaries, and finding better ways to achieve goals. AI augments music marketing, because it puts expensive marketing techniques into the control of artists and small businesses—no longer just exclusively in the hands of a handful of large media corporations or studios!
If you want intuitive, affordable marketing techniques, look to AI-powered music promotion tools.
Here are three more reasons why AI is empowering marketing in 2025:
1. Creating Content and Promotional Backtracks
Music is a crucial part of promotional content. Trailers can boom or bomb thanks to their soundtrack—and let’s keep in mind that it’s usually before anyone has seen the movie. The music chosen for your brand, shorts, or promotion has to be the best you can get!
2. Analyzing Listener Behavior
Almost every creative person or artist alive has imagined the faces of their waiting audience and thought, with some alarm: ”How do I know what you actually want?”
AI-powered marketing tools can analyze listener behavior, looking for patterns, predictions, and information humans aren’t able to guess or notice. This means that AI marketing is always polished—and more likely to produce results based on prompts that you (and your intended audience) will enjoy.
3. Predicting Trends
Trends are easy for our brains to notice when hearing them, but very difficult to think of when you’re trying to come up with something original like a song to accompany a Short, Story, or promotional segment.
Artificial intelligence is powerful at predicting trends. This means that AI-powered music marketing is far more likely to get trends right ahead of time. If you want promotion that works, AI music marketing can help you.
Make Your Marketing More Efficient with AI
AI music marketing tools are opening up new possibilities for artists and creators, making it easier and more cost-effective to promote music with precision. Whether you’re an indie artist or a small business looking to expand your reach, AI can help you craft the perfect promotional strategy. By leveraging powerful tools like SOUNDRAW, you can create custom music snippets, predict trends, and analyze listener preferences, all while keeping your marketing budget in check. The future of music promotion is AI-driven, offering more control and creativity than ever before.
Don't wait, bring your Music Marketing to the next level now!