Creating music for your advertising campaign can seem like a big task.
But it’s really not, once you follow the proper steps. First, you must consider your target audience, then write a script/lyrics, record vocals, and license properly.
In this guide, you’ll learn how to create the perfect song for your advertisement and catch your audience's attention.
Let’s jump right in.
How To Create A Song for an Advertisement
Whether TV, radio, or digital adverts, having well-composed music playing in the background sets the tone of your message and ensures your ad resonates with your target audience.
Here are the steps you should follow to create a perfect song for your ad.
What’s Your Brand’s Sound?
First, you must consider the sound that aligns with your brand or business.
What’s your brand voice — Is it goofy, energetic, or formal?
When creating an advertisement song, consider the sound that best aligns with your brand positioning and can best communicate your message.
Finding the best sound for your brand will ultimately help you create the perfect song for advertisement.
Understand Your Target Audience
The next step in creating the best music for your advertisement is understanding your target audience.
What category or people are you looking to reach with your advertisement?
Is it 9-5 male workers in busy cities or Gen Z young adults who love scrolling through TikTok?
Take some time to figure out your audience's demographic. Once you know that, consider what they might listen to. What is their preferred music tempo, and what favorite songs might be on their playlists?
Look at your current customers and see what jingle can appeal to them.
For example, you don't want to use slow-tempo music if your target demographic is baby boomers—older men and women aged 50 and above in major cities.
When you know and understand your target audience, you can create an advertisement that appeals to them. Every audience has their own unique taste, so good market research goes a long way.
Consider the tempo
Creating the best music for advertising requires getting the song tempo right.
The song needs to be catchy enough to grab and retain the attention of your target audience.
So, ensure the ad song's tempo matches the intended visuals' pace. For instance, if you’re selling running shoes for teenagers, your ad music should have a fast, pacy tempo and evoke feelings of comfort and leisure.
The right tempo will excite your customer and stamp your message in their hearts.
Infuse Vocals
While creating the perfect ad song, consider whether you need vocals.
If you’re using vocals, you can record the audio track separately or hire a voice-over artist to do the recording.
Keep in mind that the vocals should be well-balanced with the mix. Ensure that minimal suppression and that each audio track in the song is not overpowered.
Write The Song
You’ll have to write great lyrics or a script for the ad song.
The lyrics must fit the ad's intent and align with your brand voice.
Use a lot of rhymes and action verbs while writing. Also, creatively incorporate your brand's name to create a mental image in the head of your target audience.
You might need to hire a songwriter if you’re not great at writing songs. There are plenty of online services that can help you out with that.
When making your pick, choose a songwriter who specializes in commercials and will understand your needs.
Make the Beat
Your next step is to create an instrumental, which should serve as a base for the song,
Instead of wasting time creating a beat from scratch, you can use SOUNDRAW, our AI-powered music generator built for creators and artists to generate royalty-free music for their projects.
Our AI-powered music creator lets you describe your project and generate audio output for advertising.
Start by selecting a desired genre: trap, pop, trap, hip-hop, R&B, etc. Next, choose a mood for the song. The mood could be fun, happy, sad, energetic, etc.
Next, you can choose a theme if it suits your advertisement. There’s plenty of options to choose from.
And finally, set the length of the instrumental track you want to create. It could be anywhere from 30 seconds to 5 minutes.
Thanks to its advanced generative AI technology, SOUNDRAW will generate a unique instrumental track based on your selected inputs.
If you’re not satisfied with the output, use the intuitive music editing interface to tweak the beat. You can change the instruments, shorten intros, reduce the verse length and more!
Sort out your music license
Finally, you need to ensure your track is properly licensed.
The ad song will need a license from the publisher for advertising on TV or radio.
With SOUNDRAW, you're covered. Our easy to understand license allows you to create, download, and use royalty-free AI music commercially.
You can even create a beat for your advertisement, record vocals, and distribute the final song without limitations. You never need to pay any royalties.
Plus, all the music is made in-house so you never have to worry about external copyright issues.
Creating the Perfect Song for Your Advertisement
Creating the perfect song for your advertisement can help you catch your consumers’ attention and create a lasting impression for years.
First, decide on your brand sound and understand your target audience. You must also figure out the tempo that resonates with your audience, consider using vocals, write resounding lyrics, create the beat with SOUNDRAW, and sort your licensing.
Whether radio jingles or TV ads, you can effectively compose great ad music following these steps.
Now, it’s time to create the song for your advertisement and promote your brand!