Grabbing attention quickly is the #1 pursuit of today’s marketing. Attention has become the most valuable resource, surpassing money. Companies want more eyeballs but with everyone competing, it’s actually a battle of getting those eyeballs as quickly as possible. A ton of brands are looking to create catchy jingles and background tracks for their products, services, businesses, ideas, messages, and tools. But how do you create good jingles?
Do you hire someone with years of experience? Surely, they will know how to do it right? Well, as it turns out, it’s not a perfect science. Writing catchy jingles is not just about how many jingles somebody has written before because every business and business owner is different.
The best way to go about it is to use the data of all jingles created in the world, distill their essence to build a baseline structure of what makes a catchy jingle, and then use this information to create a jingle for your brand or product in the style you prefer. Sadly, no human being or marketing company can help you with this.
But AI can.
Why AI Music for Advertising & Jingles?
Coca-Cola has years of data on what people like about their previous advertising campaigns. If they want, they can use that to create top-notch jingles that Coca-Cola consumers will like. McDonald’s, although they did use ChatGPT in a marketing campaign, haven’t yet used AI sound generation to create jingles or background music, but the same goes with them.
The problem is all that will create music that Coca-Cola consumers love or McDonald’s customers love. What if you had data on all of humanity? All consumers? What makes a tune catchy? What are the ingredients you need?
Only AI can help you here. AI sound generation is a training-based method of creating novel, original beats, tunes, jingles, and music as per your needs and preferences. As it’s trained on heaps of music and sound data, it knows what’s what. If you ask it to attempt a catchy jingle for a soda company, that’s precisely what it will try to predict.
Over the years, AI has become surprisingly good at doing this “prediction.” First, it was text, then images, and now it’s music and video. Do you want an upbeat, refreshing jingle to go with your new product? Or do you want the perfect corporate, ambient music for your presentations?
AI tools can churn out melodies that stick in listeners’ heads.
It does that in a very simple way—by analyzing previous successful ads and understanding what makes a jingle memorable.
Benefits of AI Music Composition
Now that you’ve seen just how AI can do this more accurately and reliably, it’s time to see the actual benefits you’re getting here.
First off, speed is a significant advantage. Traditional music composition can take weeks, if not months, but AI can generate a variety of tracks in a fraction of the time. This rapid turnaround allows marketers to test different sounds and styles, refining their campaigns on the fly. Imagine launching a new product and having the perfect jingle ready to go in just a few hours. That’s the kind of agility AI brings to the table. And a lot of tools today even offer monthly subscriptions at $12-15 a month, meaning you can generate unlimited jingles, beats, and music to accompany all your marketing and promotional material, then choose the best output!
But speed isn’t all.
Cost-effectiveness is another compelling reason for choosing AI music composition. If you hire professional composers and musicians, it can turn out to be a hefty expense, particularly for small businesses or startups. AI tools, on the other hand, can produce high-quality music at a fraction of the cost. Plus, you won’t have to worry about licensing issues when using AI-generated music, as many platforms offer royalty-free options. This means more budget for other aspects of your marketing strategy, like advertising placements or creative design.
And don’t forget—AI is all about personalized generation. It’s a game-changer for this very reason. It is trained on listener data already, so it’s perfectly well-equipped to create music that will hit the bull’s eye.
For instance, if you’re targeting millennials, AI can produce tracks that reflect the genres and styles they enjoy, whether it’s pop, hip-hop, or even indie rock. You can use your existing market research or any surveys to tell the AI whom you’re targeting and boom! It will create options for you that will be spot-on. Then, you can do it again and again for different items, promo materials, or sales aids.
Really, just think about it: a catchy jingle that speaks directly to your audience's tastes can make all the difference in how your product is perceived. That’s the power of AI music composition. And it’s fairly untapped right now. In fact, if you want to gain an edge, you should try AI-based music generation today for your marketing and advertising efforts. Whether it’s creating jingles or generating suitable background music for your videos—AI is here to change the game in a remarkable way.
Best AI Generator for Jingles & Ads
You are sure to have heard a few names in the industry. AI sound production and music generation have become incredibly popular over the last few years. But have you heard about SOUNDRAW? From background music to catchy jingles, this tool is all about personalizing and customizing the output. It’s all royalty-free, so you can experiment a ton. They have collaborated with pop artists like French Montana, Fivio Roreign, and Trippie Redd for some excellent tracks—and we all know how pop music is the best example of catchiness. All this for a simple monthly subscription for unlimited access.
It's truly an excellent way to get started with AI music for advertising and creating catchy jingles based on heaps of data about what makes a tune stick!